When we started our own businesses, we knew that getting seen and looking great was make or break. In short, it couldn't be crap. But neither of us had the luxury of loads of time or loads of cash.
Previous adventures with marketing agencies told us that they were costly, take their time and often speak a weird language that we did not really understand.
So we built brands ourselves using our varied experience in marketing, advertising, design, and sales in organisations from national institutions through to start-ups. Where we couldn’t do stuff ourselves, we used the best people we knew. Our new businesses looked great and we got them in front of potential customers.
Friends then started asking us to help them do the same thing. They were experts in their field, but not in building brands. They wanted people they could trust to work on their businesses, but without all the nonsense that surrounds the weird world of marketing.
So we set up The Brand Launchers to ensure that everyone with a good idea has access to quality, affordable and understandable support from the very best people around.
WHO ARE WE?
CHRIS GOMEZ by Tim Stoller
"I need to introduce you to Chris. He's building a brand that you will love and I think you two will get along" said a friend of mine some years ago. He was right. Chris' penchant for hardcore martial arts was hidden behind a friendly demeanor, and a surprisingly scar free appearance. He was a ball of well-intentioned creative energy and I thought, this is a person I'd like to work with.
Chris had a wealth of experience in marketing and design from JC Decaux, Metro Newspapers, Eurosport and an advertising agency called OMD. He also had a great track record of building fabulous-looking brands. We partnered on the launch of Gallivant, proving that we worked well together.
Chris blends the spirit of an entrepreneur with the track record and mind of a creative director.
TIM STOLLER by Chris Gomez
When I first met Tim I was struck by his razor-sharp wit. I found out he was also an aspiring international sportsman (veterans, of course) and it put his singular determination into context. After we spent some time working on the launch of a company I was starting, it was clear that we had great chemistry.
Having successfully helped build numerous brands for other people, Tim decided to build his own: Rightfounder, which helps cofounders build better relationships.
He has worked at brand stalwarts (the BBC and Hovis), young upstarts (Innocent Drinks) and skin-in-the-game startups (The Happiness Index), Tim’s experience and expertise in brand building, strategic thinking and the science of marketing is hard to argue with.